Welcome to Lateral EmSoft, where innovation meets precision in fuel measurement technology. Our journey is fueled by a passion for excellence and a commitment to revolutionizing the way vehicles, including trucks and generators, monitor and manage fuel consumption.
Innovating the Future of Fuel Measurement
Tracer Black isn’t just a product; it’s the result of tireless innovation and a dedication to pushing boundaries. Our product development journey involved overcoming challenges, embracing creativity, and ultimately delivering a solution that sets new standards in fuel measurement accuracy.
Our Executive Team
Mr. Nagarajan Govindarajan
Managing Director
Mr.Nagarajan Govindarajan is spearheading the company’s ambitious plans of making Global presence for Tracer.
Mr. Ramasamy Arumugam
Director and Head of Technology
Mr.Ramasamy Arumugam is responsible for Product development, innovation and implementation of new solutions.
Mr. Vidhiyadharan Nadaraja
Director & Head of Software
He has Undertaken exhaustive study, constantly works on improving the application for different segments and industries.
Mr. HariKrishnan
Director & Head of Overseas Operations
Dynamic person with his marketing and PR skills established all products and services in GCC Countries and East Africa.
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